We help enterprise organisations achieve their goals through the Optimizely suite of products.
Optimizely Services
Our comprehensive suite of Optimizely services caters to a diverse clientele.
A/B Testing
At its core, Optimizely allows for easy A/B testing. This feature enables businesses to create multiple versions of a web page or app interface and see which one resonates more with users. By randomly assigning visitors to different versions, companies can gather real-time data on user behaviour, helping them make informed decisions.
Personalisation
Beyond A/B testing, Optimizely offers personalisation capabilities. This means you can tailor content and experiences to individual users based on their behaviour, location, or demographics. For instance, a user who frequently visits a specific category on an e-commerce site might see product recommendations related to that category.
Development
With some of the world’s most experienced Optimizely developers in our team, we are the ideal Optimizely Partner to assist with website development. We’ve worked on hundreds of projects for organisations in multiple sectors. Contact us for a quote. We also provide assistance to customers with Optimizely websites built by other partners.
Feature Management
Optimizely also includes feature management tools, which allow businesses to roll out new features incrementally. This helps in mitigating risks by enabling feature flags that can turn functionalities on or off for specific user segments without deploying new code.
Multivariate Testing (MVT)
Unlike A/B testing, which tests one variable at a time, MVT allows you to test multiple variables simultaneously. This feature helps in understanding the complex interactions between different elements on a page, offering deeper insights into what drives user engagement.
Analytics and Reporting
Comprehensive analytics is a crucial part of Optimizely. It provides detailed reports on test results, showing how different variants performed in terms of user engagement, conversion rates, and other key metrics. This data-driven approach ensures that your decisions are backed by solid evidence.
“The team at Opticentric have been central to the success of our digital transformation journey.”
– Andrew Nicholson, CEO, SurfacePro
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