We live in an age where potential customers easily get distracted by confusing interfaces and boring content. As a result, optimising your digital platform, whether it’s a website, app or something else, has become increasingly more important. Digital experience platforms (DXP), like Optimizely and Adobe, address these challenges and help your businesses thrive.
Choosing a good digital experience platform (DXP) can make a massive difference in your business performance and revenue. As it’s such an important decision, choosing a DXP becomes much more difficult, especially when you’re choosing from industry key players like Optimizely and Adobe.
In this article, we will walk you through why Optimizely is the better choice and back it up with the Gartner industry report.
Main Feature Comparison – Optimizely vs Adobe
While there are many features we could discuss about these digital experience platforms, in this article, we’ll focus on the ones that actually matter. The ones that make the biggest impact on your business and the team using them.
Flexibility
While Optimizelly gives you the flexibility to choose just what you need without being tied to an all-in-one package with Adobe, you’re forced to buy the entire Adobe suite, even if you only need the CMS, unlike Adobe, Optimizely lets you integrate with the tools you choose, offering even more flexibility and freedom of choice.
Pricing
With Adobe, you have to purchase the full Experience Cloud suite to access AEM, resulting in higher costs for fewer features and functionality. While Optimizely is the opposite, their pricing comes with more features included and fewer unexpected costs as customers can scale up their use of the platform. Optimizely’s pricing results in a lower total cost of ownership vs AEM. Adobe’s bundled products come at a premium, leading to a higher overall total cost of ownership.
To ensure successful implementation, Adobe customers need to invest in hiring or training developers familiar with Adobe’s frameworks, impacting ROI.
User-friendliness
Like with any platform or software you use these days, some learning will be required to get to grips with it, especially if its platforms like Optimizely and Adobe have lots to offer. When comparing the two platforms, the learning curve tends to be longer and more tedious with Adobe than with Optimizely.
This is because Optimizely was designed for the use of the entire digital team, from developers and designers to content editors, while Adobe is best suited for those with prior extensive specialist knowledge in Adobe’s proprietary technology.
Innovation
When it comes to DXPs, you want them to be able to keep up with the challenges that you’re currently facing. This is another reason why we prefer Optimizely vs Adobe. Optimizely is driven by real customer needs and has been recognised by Gartner as the industry leader for several years now. They release new features regularly so their customers can meet the ever-evolving business needs.
As for Adobe, they are also well known for its innovation. However, its CMS has remained largely stagnant as it has been focusing on other areas in its product suite. The last couple of changes focused on bug fixing and maintenance without new upgrades or features.
Migrate to Optimizely today.
As we mentioned before, these are only the key features when customers get a flexible, user-friendly CMS without the need to buy an entire suite like you do in Adobe. Contact us today to get a free Optimizely demo and discover how you can level up your business’s digital presence by using the best industry tools and prices.